That would be the one and only Luke Bryan:
Before y'all get out of your truck. Make sure you put it in park. Trust me. pic.twitter.com/UtYfqc8aNT
— Luke Bryan (@LukeBryanOnline) September 30, 2013
That looks like it's one of Luke's sons standing in the bed of the truck.
Well, I'm sure Luke can afford a new truck just fine. His new CD, Crash My Party just went platinum, which means it has sold a million copies.